Fashion photography is a dynamic industry, and image retouching is a big part of the process.

Image editing can make or break your fashion images, so we selected some tips to help you tastefully and aesthetically manipulate photos.

Keep photography editing natural

In today’s context, brands are switching back to authenticity as customers started to shut down over-edited images that look unnatural or set unrealistic expectations about products or people.

Some companies are even going for raw-looking images, so don’t go overboard with image retouching.

Make skin look natural and clear minor skin details like pimples or wrinkles. If you’re looking for high-end professional photography retouching, hiring an expert would be the best idea.

The correct skin tone is also an important aspect, so make sure you create a natural look. Otherwise, your image might end up looking unrealistic.

Color correction should be a priority for every photographer or retoucher, so make sure your hues, shadows, white balance, saturation, contrast, and exposure are calibrated.

Give Lightroom presets a try

There are more convenient ways to edit a photo if you don’t have much time on your hands. Lightroom presets are such a thing, offering a quick way to make your images look special.

A pack of Lightroom presets created for the fashion industry is an excellent shortcut for stunning product photography editing.

These presets are usually created by professional photographers to help themselves and others work faster with better results.

Life is too short to do repetitive image retouching tasks, so filters are a great way to refine your images.

The best part about Lightroom presets? You don’t even have to be a pro to use them successfully.

Eyes retouching essentials

When editing eyes, make sure you remove any redness or extra veins. You can add emphasis on the iris color, makeup, and eyelash density for a glamorous effect.

Your images should spark emotion, and the model’s eyes are the way to do it.

Edit lightning

The proper use of professional lightning in fashion photos will make images look professional and attractive.

However, fashion photos are often spoiled due to bad lighting and shadows, so be careful to shoot right from the start and edit lightning mistakes through image retouching.

Where will the photo be featured?

Think about where customers will see the result. If the answer is a giant billboard, you have to go deeper with your product photography editing.

For example, if you’re doing image retouching for a brand’s Instagram account, you have to optimize mobile viewing.

Normalize your images for the platform where it’s going to be used. 

If you’re using product photographs for an eCommerce platform, be aware that some websites have a set of requirements that your images have to meet.

Some of them include having professional photography with a white background. In this case, you need to remove the background, and we highly recommend you use a background removal tool for this. 

PixelPro.ai is a perfect solution if you want to work smart and fast. This tool is powered by machine learning, so it will help you batch-edit product photos and remove background in less than a minute.

Try it for free here.