Product photography is one of those tasks that always end up at the bottom of your to-do list. We know that sometimes it’s a pain to take photos, find new product photography ideas, and spend hours in photo retouching, but images are still some of the most critical drivers of your eCommerce business.
We don’t want to throw numbers at you, but need we remind you that consumers worldwide spent nearly $4.29 trillion online in 2020, up from almost $3.46 trillion the prior year? As digital becomes the new main thing, consumers get more and more comfortable shopping online.
Product photography or commercial images helps you entice your prospects and eventually sell your product to them. It’s your chance to show the features of your product in detail and create a great first impression.
Various types of product photography include images with a white background (yes, those that make Amazon so addictive), lifestyle images of a model using the product, scale shots that offer a better understanding of the product’s size, detail shots, etc.
Now we’ll dive a bit into why you need it, but you don’t have to take our word for it because science proved it: the brain can processes visual information 60,000 times faster than text, and 90% of the data comes to the brain is visual.
When browsing a site, consumers seek shortcuts, and their attention span is similar to that of a goldfish. They scan images fast to gather information and decide if a product is worth their while or not. This is why product photography is so important: it serves as a window of a real-life store, and browsing images is just like window shopping in malls. So, your consumers will instinctively look for proof of quality and value in your photos.
Remember that you don’t need a huge budget to create professional-looking product photos.
The essential items for the photo creation process are some decent product photography lightning, a white background (or other neutral backgrounds, because you can always remove background in image editing). If you use a white or light backdrop, it’s much easier to remove in image editing.
If you want to optimize your photos fast, you can try PixelPro.ai, a tool that lets you easily remove background for product photography. Try it for free by clicking here.
You will also need a good DSRL camera and a tripod, but a smartphone will also do the trick if you’re on a tight budget.
Find even more helpful tips on how to boost your eCommerce listing in this article on our blog.
The quality of your images can say a lot about your brand, so making efforts to present a polished appearance is crucial. You want your prospects to perceive value and quality, so your product photography should make the product relatable and appealing.
Just like with your social media look, your eCommerce listings are the core of your brand. Everything about a particular image - quality, composition, contrast, saturation, and shadowing is part of your brand’s language. And here, too, consistency is critical.
If you haven’t paid much attention to your product photography lately, this is the sign you’ve been waiting for! Remember that consumers are constantly bombarded with information, tons of images, and products, so putting some effort into your images is crucial. People make decisions based on the content you offer them, so choose wisely.