For many entrepreneurs, the pandemic was quite dream-shattering, while for others, it was an inspiration to create a business from scratch. While the global events made the economic landscape blurry and insecure, many new economies thrived. If we look at the eCommerce sector, we will see the incredible boom that will continue in 2021 - and many voices are saying that it will not change any time soon.
In the following years, we’ll look back at 2020 as the year that changed the digital and e-commerce sectors forever.
The role of eCommerce has grown a lot, with more and more consumers spending most of their money online. We’re not only talking about niche items, but people now use online channels to buy everyday groceries, cleaning products, and other household goods. And not surprisingly, more than half of interactions between consumers and businesses are now online.
In this article, we’ll discuss some ideas on how to grow your online business in a post-Covid world and some strategies on how to go from a surviving business to a thriving one.
Start by identifying your primary sources of revenue and make some moves. This can be a marketing campaign to win back customers, developing new products, or enhancing the customer experience.
Once you have a hand on the revenue-making task, make them a priority for your whole team - and fast!
If people were most likely to buy exclusively from big retailers before the pandemic, in 2021, people are driven towards smaller businesses as well. This is why now is the time to invest in your brand looks and how well your website works.
If your website isn’t optimized and conversion-friendly, people will bounce fast. The optimization list includes:
Customer-friendly design of your website.
Professional photography and image editing.
Customer service - like a chatbot or an instant chat with a real customer service professional.
All of these factors influence how your brand is perceived and the likelihood of them buying from you. So if you haven't done it yet, invest in web design, branding, product photography, and image retouching.
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Analytics can give you powerful insights into who your users are, what they want, why do they choose some products instead of others. If you dive a bit into data analysis, you can find inspiration for new strategies and promotions to skyrocket your eCommerce business. Make sure you have tracking pixels to see who’s coming from social media and Google Analytics installed on your website.
The one size fits all approach is long gone and customers now want something that’s just for them. According to research, more than 80% of customers are more likely to buy from an online store that offers a tailored experience.
Personalization has to happen across all customer touchpoints - from social media activity, paid ads, to email marketing and other channels your business uses.
Predictions say that mobile commerce will be responsible for 54% of online sales in 2021. Mobile is definitely not a new trend, but that number emphasizes why you need an excellent mobile strategy for your eCommerce business.
If you think that having a mobile-optimized site is enough, you are wrong. M-commerce strategies include contactless payments, digital products, voice search, and location-based services, just to name a few.
eCommerce is seeing a rising tendency as more businesses become digital-first. In the increasingly competitive market, it’s essential to keep your focus to maintain customer attention. Make sure that your website is fully optimized, that your product photography and image editing are flawless, you offer customized experiences, and stay ahead of mobile optimization.
If you own an online store, and you need help removing the background of your photos or other image editing services please feel free to contact us.