Holidays are on the top of everyone's minds, and brands have already started planning for them months ago. However, the pandemic changed the way people shop (probably for good). Therefore, you must be prepared to adapt and serve them in new ways if you want your business to thrive in the most beautiful time of the year (spiritually and economically).
This year, we face new data privacy regulations, pandemic-field customer behaviors… well, in one word: uncertainty. So check out our tips on holiday campaigns and discover how to get ready for holiday shoppers in 2021.
Last year, eCommerce sales went up by 47% during the holiday season and most of those transactions happened on mobiles. With less ability to do physical shopping, many people turned to eCommerce for convenience.
Even if shopping isn’t switching to exclusively online just yet, 70% of people report that their shopping journey involves online touchpoints, so having an excellent digital experience might be a critical part of your customer’s journey.
According to Google studies, shoppers continue to do most online shopping on their mobiles (more than a quarter). This means that retailers who want to survive in the holiday shopping craze have to optimize the mobile experience accordingly.
If you haven’t started taking professional product photography, this is a sign that you should. Good festive photographs are the heart of any holiday campaign, so talk to your photo studio and start organizing a seasonal shooting.
Don’t forget to include professional image editing on the list if you’re trying to optimize your images according to our holiday photography tips. Also, remember that some e-Commerce platforms require a basic white background for products, so save some time and remove the background with this automated free tool.
To get the most out of your holiday photo shooting, make choices with your target audience in mind.
People are more and more attracted to buying on social media. While the concept of online discovery for new products is not new, social media is changing it for good. Social apps now are able to provide targeted, personalized ads and curated products based on interest, demographics and more.
Research on data from 2020 estimates that social commerce represented 11% of global retail Ecommerce revenue, roughly $474 billion.
Online advertising is a tool that can definitely bring people to you, both online and in-store. First, start testing cross-channel strategies to learn more about your audiences and what they best react to. Then, invest in advertising and find the right channel mix for your business.
This is crucial because 82% of holiday shoppers used 3 or more channels last year, and the more channels people use to shop, the more they spend. So make sure your business is in all the right places.
Check out our blog to learn more about optimizing your product photography for eCommerce and holiday campaigns. You will receive useful tips about product photography, image editing, and so much more.