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How to create an unforgettable brand image

26th July 2021   /   5 minute read

How to create an unforgettable brand image

Images are part of our everyday life. From the moment we wake up in the morning and check out the newsfeed until late at night, we are constantly exposed to thousands of images. In addition, social media posts, outdoor banners, digital displays, websites, and stories are repeatedly assaulting our conscious or unconscious minds.

Images shape beliefs and the way we perceive the world because they have the power to ignite emotion, send messages, persuade and form associations in the human mind - in the social media era more than ever.

For this and many other reasons, brand images, together with brand voice, logo, colors, and messages, stand at the core of communication between you and your customers. In this article, we’ll talk about how to create brand images that will be memorable for your customers. 

supreme brand image

Why do you need good brand images?

You know that some brands don’t need an introduction. Heck, they don’t even need a logo to make themselves feel noticed: McDonald’s, Coca Cola, Nike, and Apple - just to name a few - are iconic brands that people just know. They’re an absolute cultural phenomenon that goes far beyond services or products. They have become love brands for their fans, who follow them with unbreakable loyalty.

How can you achieve this? Through long-term strategies for differentiation, reputation building, and building loyalty - through advertising images, campaigns, endorsements, PR, and everything else in the marketing cocktail.

The best part is that this is achievable by smaller brands too. Not at this scale, but to a smaller scale or niche, your brand could become recognizable without saying much. And this is where brand images and product photography come in. 

Chanel brand imge

Figure out what your brand is about

Before starting to work on your long-term strategy, you first have to figure out what you want your brand to stand for. First, define brand values, beliefs, mission, and vision. Then figure out how to communicate them across all brand images and channels.

Remember that all images should be in line with your values. And while aesthetics are important, authenticity is even more critical in how people perceive your brand. 

What defines your brand image?

Ok, now that you have an idea in your head about what your brand stands for, now you only have to shape the world’s perception of your brand. Easy peasy! :) Don’t worry; we’ll get you through the basic steps.

  1. Choose a color palette that evokes the kinds of emotions you want to be associated with your brand and differentiate yourself from your competitors. Pick the primary color, a secondary color, a highlight color and stay consistent in using them. 

  2. Shapes also have a significant role in your brand image. Just like colors, shapes can be used to spark emotions and create visual consistency in your brand. 

  3. Product photography is another big area when it comes to your brand image. All images should align with your brand’s standards and make them easy to recognize by your customers. Are you going for a sustainable positioning? Then probably a minimalistic approach is what you’re aiming for. Remove background for a clean, transparent background to fit your creative direction.  

  4. Logo, social media presence, tone of voice, and packaging are also key aspects of your brand image. 

apple brand image

Bottom line

Brand imagery is a mix of all visual representations of your brand that come in lots of shapes and forms - from print to digital media. Their purpose is to help you become visible, gain exposure and the trust of your prospects. In short, it’s your chance to visually communicate with your customers and tell them who you are and why they should trust you and your products.

Are you looking for tools to help you create unforgettable brand images? Try for image editing: you can remove background from product photography and create stunning advertising images. Photoshopping is now more accessible when you have a transparent background image in less than a few seconds. 

Try it for free by going here.

Curious to learn more about product images and image editing?

Check out our blog for more helpful content. 


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