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How to Choose the Proper Background for Your Website

22nd April 2021   /   5 minute read

How to Choose the Proper Background for Your Website

We pay so much attention to styling during the photoshoot and to image editing. Still, we often miss the fact that the overall visual presentation of the products on the website captures the consumer's attention from the first moment.

The buyer's purchase decision is also influenced by choosing a suitable background for your images. The background should complement the overall aesthetics of the site. 

Your background can either make or break a photograph; it can add context to your subject or distract from it.

Therefore your focus should not only be on the product but also on the elements that create the big picture.

If you are looking for inspiration for the background of your images, we can help you. Here is a list of the best tips, tricks, and ideas for your photo background.

White background

White backgrounds will always be the most suitable for any type of product. International marketplaces such as Amazon, eBay, and others require that the products sold have a transparent background.

The white color will highlight any type of product and will not distract from the product.

Don't worry if, during the photoshoot, the images were photographed on a colored background or with certain textures.

Now you can remove the background of your images and thus make it consistent for the pictures on your site. Try background remover, and remove the background of your photos in seconds. You will save so much time and money.

Black or dark background

Using dark colors as a background gives a dramatic and sophisticated effect to the images. The black background is perfect for luxury, high-value products such as jewelry, electronics, or cosmetics.

The dark background highlights every detail of the product and gives it class and style.

The black background creates shadows and reflections that highlight the product even more.

Neutral background

Neutral backgrounds are the perfect choice for any type of product. Neutral colors highlight the product, complementing the image. 

When oscillating between white and neutral backgrounds, but you want more versatility, always choose a neutral background. It is a perfect method to create an aesthetic frame for your images without distracting from the product.

Contextual background

Contextual background is the most suitable when you want the customers to envision owning and using your product. Using a contextual set helps the buyer to visualize being the person experiencing the situation you present in the image. 

It helps him use his imagination, which will make him want to satisfy his curiosity about your product.

When choosing a contextual background, try to create a natural framework, with which the user can find himself in everyday life and respond to a need he has.


It is difficult to use a patterned background for your product images as specific patterns can distract from the product.

It is ideal to have unity in the product list, so if you decide to use a patterned background, it would be suitable for all your products to be photographed in the same way.

Some companies want to protect their product photos and use such a background to stand out or to strengthen their brand image. In this case, the pattern can be represented by the company logo.

Using pattern background, you can add elegance to your lifestyle images, those that accompany specific advertising campaigns.

Don't worry if you later decide that such a background distracts the consumer; you can always remove the background of your product images using

Tiles or wooden background

Using tiles or wood as a background for your images, you can create a unique frame that stands out. 

Tiles, for instance, provide the perfect background for cosmetics or bath products.

The wooden background gives a rustic feel to your product images.

If you want to create a natural frame as a background for your images, then wood is a good option.

You can use a wooden chair or table on which you position your product, or you can choose to photograph the product in front of wooden paneling, and you will achieve a great visual aesthetic.


Whatever type of background you decide to choose, make sure that your product stands out.

Try to minimize distractions, keep things clean, and frame the products correctly.

And don't forget, if you find that the chosen background no longer works for your images, you can always choose to remove the background of your pictures with


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